Break the Silence | Reclaim Your Voice
Where survivors find sanctuary and leaders build movements
Every powerful movement begins with a voice that refuses to stay silent.
Built on the principle that your past trauma, hard-won wisdom, and lived experience have prepared you to lead, The 414 Project is a hybrid social enterprise with a dual purpose. We empower leaders, authors, and advocates to turn their breakthroughs into high-impact brands, while directly funding critical sanctuary, safe housing, and mental health recovery for survivors of domestic violence and human trafficking.
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Build Your PlatformAgency & Creator Services
Your story is your greatest asset, but a story without architecture gets lost in the noise. We give speakers, authors, and purpose-driven leaders the strategic engine needed to build an authoritative brand, command stages, and launch books that drive real revenue and movement.
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01
Breakthrough Coaching & Message Alignment
Clear the internal friction, pin down your core message, and frame your personal journey into a powerful brand identity.
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02
Book Editing, Ghostwriting & Publishing
From structural developmental editing to full ghostwriting and launch management, transform your manuscript into a professional, market-ready book.
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03
PR & Strategic Media Outreach
Secure high-visibility press, build regional or national tour logistics, and get your story in front of the audiences that matter.
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04
Speaker Platform & Stage Strategy
Package your signature speech, design your speaker media kit, and build the infrastructure to book high-value corporate keynotes and conferences.
GoHighLevel System & Funnel Architecture
Automate your growth with custom GoHighLevel snapshots, high-converting funnel builds, automated email/SMS workflows, and seamless CRM setup to turn audiences into booked speaking clients and book sales.
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Restore LivesThe Sanctuary Mission
We believe that those who have overcome severe trauma deserve a safe space to rest, heal, and rebuild. Revenue generated through our agency services directly fuels The Project 414 Sanctuary, an ecosystem built on three interconnected pillars:
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Domestic Violence
FocusEscape & Safety
The Project 414 ActionDirect support for emergency shelter, legal advocacy, and rapid placement.
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Human Trafficking
FocusLong-Term Restoration
The Project 414 ActionSustainable exit strategies, safe housing, and restorative care programs.
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Mental Health
FocusDestigmatization & Healing
The Project 414 ActionStage advocacy to break public stigma, paired with funded clinical therapy for survivors.
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Our Leadership & Team
Behind every breakthrough platform and sanctuary bed is a dedicated team of strategists, advocates, and creative specialists committed to turning pain into purpose.
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Kerri Heddell
Founder & CEO
Leading strategic vision across both the agency and non-profit arms, Kerri combines high-level brand strategy, publishing expertise, and public advocacy to help leaders build authority while building real-world sanctuaries for survivors.
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Bryan Odina
GHL & Operations Manager
Spearheading our technical ecosystem and operational backend, Bryan builds and manages custom GoHighLevel automation systems, funnel architecture, and CRM pipelines that keep our clients’ platforms running seamlessly.
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Eunice Baldecañas
Lead Graphic Designer
Driving visual identity and creative direction, Eunice crafts high-authority brand design, book covers, and marketing assets that elevate our creators and visually communicate our mission.
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Strategic PR & Media Team
Press, Editorial & Events
Our media specialists handle press relations, developmental book editing, media pitching, and event logistics to position our clients on national stages and bestseller lists.
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Sanctuary Advisory & Advocacy Board
Trauma-Informed Care & Legal Advocacy
A dedicated network of trauma-informed counselors, legal advocates, and shelter partners ensuring every dollar raised provides immediate, high-impact care for survivors.
How It Works
The Hybrid Model
When you invest in building your voice, brand, or book through The 414 Project, you automatically invest in the safety and restoration of another.
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1
Build Your Brand
Partner with us for PR, book launches, editing, GHL systems setup, or speaker development.
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2
Fund the Mission
A direct percentage of agency revenues fuels the 501(c)(3) non-profit sanctuary.
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3
Change a Life
Your commercial success directly provides therapy, shelter beds, and exit resources to survivors step by step.
Ready to Step Into Your Purpose?
Whether you are ready to launch your book, scale your platform, or book a keynote for your next corporate event—it’s time to speak.
Start the Conversation
It’s Time to Speak
Tell us which door you’re walking through and the right person on our team will meet you there — whether that’s building your platform, booking a stage, or standing with the sanctuary.
- Launch Your Brand & Systems coaching, publishing, PR, and GoHighLevel architecture.
- Book a Keynote Speaker corporate keynotes, conferences, and advocacy stages.
- Support The Sanctuary Mission fund shelter beds, therapy, and exit resources.